Putting Excellence Into Practice

This book is packed with proven strategies and a complete 7 step methodology previously kept under strict lock and key for AVN Members only.  Throughout this entire book, real examples are shared, not by the author but contributed by Accountants the length and breadth of the UK.

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"Within 10 pages of reading this book, I've realised that I'm not alone..."

Not sure if the book can help you and your practice?

See what Chris Viles from Consortio Chartered Accountants had to say about how the book helped him on a recent free Strategy Session with Shane.

What's in the book?
Part 1: Why you must improve your Practice
And by doing so, improve your life and the lives of the business owners you work with too.
Part 2: The Common Challenges
The common challenges Accountants face when growing their Practice and exactly how to overcome them so that nothing stands in your way.
Part 3 - 5: An Efficient Capacity
These parts focus on how to improve your positioning, value proposition and your pricing so that you can generate better fees per client and become much more profitable.
Parts 6 & 7: Scaling up
Transform your Accountancy Practice in to a true Accountancy Business, one that works for you, not the other way around. This means as your business grows you can reduce the hours you work - if you choose.
Part 8: Become sought after
This part shares the secrets to generating enquiries from those love to get but hard to get businesses
Part 9: Increased fulfilment
Accountants can make a profound difference to their clients and this part teaches you how to make even more of a difference than you do now and get incredibly well rewarded for it.
Part 10: What excellence looks like
Taken from researching the UK's Best 1 - 3 partner firms of Accountants this part focuses on how you can replicate the success of others in your own firm.

Implemented by your peers…

The ‘Excellence Blueprint’ described in this book is the best thing we have ever implemented into my practive.

Praised by trusted advisers to the profession…

Shanes’ passion and purpose shine clearly throughout this book. I love so much about it as it’s a great guide for accountancy firm leaders and partners…

Praised by trusted advisers to the profession…

A stunningly useful and practical book that every single accountant in the world should read

Implemented by your peers…

I’m now making a difference to my clients and have a great lifestyle myself.

Michael Hemme FFCA

Managing Director of multi award winning, 6 star AVNExcellence firm MDH

Mark Lee FCA

Speaker and Mentor: The Future for Accountants

Steve Pipe, FCA

Adviser to the profession and Author of ‘The Word’s Best Accountancy Practices’

Val Wishart 

Chartered Accountant, Beyond The Numbers, Edinburgh

Your Additional Bonuses

Bonus: Complete audio version

Some of us prefer to listen.  This audio version has be described as 'easy to listen to' and 'well narrated'.


Bonus: a free paperback copy posted

If you're in the UK or Ireland then by registering for this book, and only for a limited time, I'm posting out free physical copies of my book.


Bonus: video training

Developed to compliment the book, author Shane Lukas and his team have created a series of 4 - 6 minute bite sized training videos and diagnostic exercises for you.


Bonus: exclusive invites

Get access to exclusive invitations to live events and webinars delivered by the Author of the book and his team at AVN that will help you Improve Your Practice.


Praised by trusted advisers to the profession…

If you are struggling to break through by yourself, or just need a successful formula to get you there faster, this is the book for you...

Implemented by your peers...

more cash in the bank, reduced my working days from 6 to 3 and work with nicer, higher quality clients...

Praised by trusted advisers to the profession…

So many are now running better, more focused, more purposeful Practices because of the thought-leadership of Shane...

Praised by trusted advisers to the profession…

The ten parts of this book are the key ingredients that have been proven to build some of the best accounting firms...

Patrick McGloughlin

Managing Director of Accounting For Growth and Adviser to the profession

Jackie Hooper, FMAAT, AAT QB, MICB

CB Dip, PM Dip Owner of JDH Accounting and Bookkeeping

Paul Dunn and Masami Sato, B1G1

Global Giving Business Initiative

Mark Wickersham FCA

Professional speaker, Amazon #1 bestselling author

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