Measuring what matters

As an accountant, you know how important it is for a business to track their key metrics. It’s essential to measure things like cashflow, debtors and profits to understand how the business is doing.

But as Seth Godin says, “Measurement is fabulous. Unless you’re busy measuring what’s easy to measure as opposed to what’s important.”

In this issue of The Navigator we’re looking at what to measure in your own business and how to help your clients measure what matters in theirs.